CRST will be guided in its mission to empower the South Asian tourism industry, by an Advisory Committee comprising veterans in the tourism field will review all project proposals, annual plans, and provide input where necessary and when required and at the bi-monthly Committee meetings.
Know our Advisory Panel
Prof. Uditha Liyanage - Professor of Management of the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura and Adjunct Professor of Management of University of Canberra, Australia.
Currently the Director of PIM and the Chairman of the Institute's Board of Management, Prof. Liyanage, is a Marketing Consultant to a number of leading local companies and international agencies and a developer of senior managers. He serves on the Boards of several blue chip companies in Sri Lanka, is a member of the Boards of Study of the Institute of Chartered Accountants Sri Lanka, Sri Lanka Institute of Marketing and a member of the Governing Council of the National Institute of Business Management (NIBM). He is also a member of the Advisory Council of the Ceylon Chamber of Commerce, and a member of the Governing Council of the Academy of Financial Studies, Ministry of Finance and Planning. He was the Chairman of the CIM Sri Lanka region, and a member of the international Board of CIM (U.K.).
He counts over 15 years experience in the marketing industry and has been a senior faculty member for Marketing at the PIM, of the University of Sri Jayewardenepura, Sri Lanka, for the past 18 years. He has published several articles on Branding and Strategic Marketing in leading journals, locally and overseas and addressed numerous conferences worldwide. He also holds an MBA and is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing (CIM), and the first Sri Lankan Honorary Fellow of the Sri Lanka Institute of Marketing (SLIM). He is also the first Sri Lankan Honorary Fellow of the Asia Marketing Federation (AMF).
Dr. Don Hawkins – Fellow of the International Academy of Hospitality Research and of the International Academy for the Study of Tourism
A recipient of the first United Nations World Tourism Organization (UNWTO) Ulysses Prize in 2004 for individual accomplishments in the creation and dissemination of knowledge in the area of tourism policy and strategic management and the Themis Foundation Science Fellows Award, Andorra, 2005. He was appointed as the Dwight D. Eisenhower Professor of Tourism Policy in 1994. Dr Hawkins serves as a Trustee of the Ulysses Foundation in Madrid, Spain, and as a Member Destination Criteria Working Group of the Global Sustainable Tourism Council, Washington, DC. He also serves on the Board of Directors of several travel and global outreach institutions including VEGA and Tourism Cares an is credited with 15 books, 22 refereed Journal articles and 77 book chapters, reports and other publications. In recent years, he has been actively engaged in consulting on sustainable tourism activities, including policy analysis, workforce development, higher education reform, strategic planning, value chain analysis and technical assistance across regions, globally in over 13 countries.