CRST is a specialized tourism industry thought-leader and a not for profit organization that aims to be the benchmark data system and resource centre for sustainable and alternative tourism initiatives in South Asia.

For your economy...
For our future generations...,

Because it’s not just about notching up revenues for today.


Tourism is an increasingly important area of economic activity in all countries, and as such, should have a commensurate level of statistical development. However, there is more work to be done in the area of compilation of basic tourism statistics to better serve the needs of economic policy makers in governments, industry managers and business community and, at the same time provide a solid foundation for the national accounts in general and for Tourist Satellite Accounting (TSA) in particular. (UNWTO)

LAs far back as 2006, the UNWTO commented that globally the standard of gathering and analyzing tourism statistics for use by countries was lacking and unsatisfactory. Sri Lanka suffers from this malaise as confirmed in the USAID study “Improving Sri Lanka’s Tourism Data Systems” (2006).